Over the past few years, the CBD industry has dramatically grown. Though there has been very high competition, this industry is still increasing and improving day by day. As more brands are entering the market, standing out amongst all becomes very important. This is where SEO comes into play. With the exact CBD SEO strategies, businesses can easily boost the visibility of their brand over the web and derive organic traffic to their website, which will help them increase the credibility of their website.
But as there are multiple options available in the market, in such a scenario, selecting the right one becomes a daunting task. In this blog post, we intend to explore more details about the top 10 CBD SEO strategies that will help your businesses reach the highest standards of success.
What is Search Engine Optimization?
SEO or search engine optimization is a systematic process of optimizing your website in such a manner that it gets higher rankings all over the web. SEO plays a crucial role when it comes to enhancing the visibility of your website over the search engine result page.
SEO is mainly perforated into three broad categories which mainly include on-page SEO, off-page SEO, and technical SEO. Similarly, CBD SEO is a proper application of search engine optimization in the CBD industry. As the CBD industry is highly competitive, which includes health-related topics, SEO plays a very crucial role.
Importance of SEO for CBD?

Although social media marketing and paid advertising also help in increasing organic traffic to your CBD website, the latest 2025 Cannabis SEO statistics show that search engines derive almost 80% of the total traffic towards the website. As you cannot directly advertise CBD on search engines like Google in such cases, SEO is the only best way to enhance the overall organic traffic.
What are the Top 10 CBD SEO Strategies?
Below are some of the top CBD SEO strategies that would help businesses get a higher ranking on the web.
- Focus on targeting non-competitive keywords.
If you are new to the CBD industry, then it will be hard for you to get rankings over competitive keywords. Hence, irrespective of how engaging and informative, the content is a new website cannot be ranked over competitive keywords. Hence it is recommended to target non-competitive keywords. We recommend you hire a reputed CBD SEO agency to build a perfect SEO strategy for Cannabis brands.
- Improve the efficiency of your website.
The speed of your website is one of the most important factors that need to be considered when you are looking for higher rankings. Hence focus on ensuring the efficiency of your website and make sure that the website takes less time to load. Almost 95% of people hardly wait more than three seconds for the loading of any website.
- Ensure that your content is EAT-friendly.
The term E-A-T stands for expertise, authoritative Ness, and trustworthiness. EAT includes multiple factors that help in determining the credibility and reliability of a page and a website.
- The term expertise simply means that the webpage must have a lot of knowledge and must be able to answer the query of the visitor with genuine information. As the CBD industry is somewhere related to health-related topics, in such cases, providing information with higher authenticity becomes crucial.|
- Secondly, the term authoritative Ness talks about the reputation of the website. If you are an emerging or even a well-established CBD website, then as per the best CBD SEO strategies, you should focus on CBD topics instead of entering into multiple unrelated fields.
- Third comes trustworthiness, which talks about being legitimate and transparent while providing the information and ensuring whatever information is provided is not wrong in any sense.
4. Build High-Quality Backlinks
Backlinks (links from other websites to yours) boost credibility and improve search rankings.

- Guest Posting: Write guest posts for reputable CBD and wellness blogs.
- CBD Directories: List your business in CBD-related directories.
- Influencer Collaborations: Work with influencers who can link back to your site.
- Broken Link Building: Focus on finding broken or damaged links on relevant sites and offer your content as a replacement.
Action Tip: Make sure that you use the Ahrefs tool to examine the competitor backlinks and also to identify more opportunities for link building. You can also hire a CDB link-building agency to get the best backlinks in 2025.
5. Enhance Technical SEO
Technical SEO ensures your website is properly structured and search-engine-friendly.
- Mobile Optimization: Make sure that your site is mobile-friendly, as Google focuses more on mobile-first indexing.
- Page Speed: Make sure that you optimize the images properly enable caching, and use a Content Delivery Network (CDN) to improve speed.
- Website Security (HTTPS): Google only supports secure websites with SSL certificates.
- Fix Broken Links: Regularly check for and fix broken links to improve user experience.
Action Tip: Make use of the insights of Google page speed to analyze the performance of your website and improve it accordingly to get higher rankings. A
6. Utilize Local SEO
If you own a physical CBD store, local SEO is essential to attract nearby customers and should be your #1 priority as per the CBD SEO strategies.
- Google My Business (GMB): Create and optimize your GMB listing.
- NAP Consistency: Ensure your Name, Address, and Phone Number (NAP) are consistent across directories.
- Local Citations: List your business on Yelp, Yellow Pages, and CBD-specific directories.
- Customer Reviews: Encourage customers to leave positive reviews on Google and Yelp.
Action Tip: Consider optimizing your Google My Business profile with high-quality images, exact details, and updated business hours.
7. Leverage Social Media for SEO
Social media signals indirectly impact SEO and drive traffic to your website.
- Share blog posts, product updates, and customer testimonials on Facebook, Instagram, and LinkedIn.
- Engage with your audience through comments and direct messages.
- Use relevant hashtags (#CBD, #HempOil, #CBDBenefits) to increase reach.
- Partner with influencers to expand visibility.
Action Tip: Make sure that you keep on posting consistently and analyzing the overall rate of engagement metrics to refine your social strategy.
8. Implement Schema Markup
Schema markup helps search engines understand your content better and can improve CTR (Click-Through Rate).
- Use Product Schema to highlight product details in search results.
- Implement FAQ Schema for blog posts and informational pages.
- Add a Review Schema to showcase customer ratings.
Action Tip: Make sure that you use the Structured Data Testing Tool of Google to check your schema markup.
9. Voice Search Optimization
With the rise of voice assistants like Alexa and Siri, optimizing voice searches is essential.
- Use conversational and question-based keywords (e.g., “Where can I get a CBD oil near me?”).
- Create FAQ pages with natural language answers.
- Optimise for local search terms.
Action Tip: Consider monitoring the latest trends of voice searches using Google Search Console and adjust content accordingly.
10. Monitor and Adjust SEO Strategies
SEO is an ongoing process. Regular monitoring and adjustments are necessary to maintain high rankings.
- Use Google Analytics to track traffic and user behavior.
- Monitor keyword rankings with SEMrush or Ahrefs.
- Adjust strategies based on performance data.
Action Tip: Make sure that you set monthly meetings for reviewing your SEO review meetings. This helps in analyzing data and refining strategies.
Wrap Up!
SEO plays a crucial role when it comes to ranking your business over the web. This technique helps businesses in establishing a strong presence. Also by implementing the 10 CBD SEO strategies mentioned above, starting from keyword research to content creation, you can take your business to another level of success and increase the overall profit. SEO is not a one-time process rather it keeps on going. Analyzing your website regularly and adapting the latest trends makes your strategy more credible. However, with consistent dedication, you can easily rank your CBD website and achieve long-term success.