CBD and cannabis content writing services
We write product descriptions, category pages and blog posts for CBD and hemp brands that sell online. Every piece is built around a real search, checked against FDA and FTC rules on health claims, and linked to the lab report for the product it describes.
Get a free content audit → See pricing
Written by people · Claim-checked before you see it · First draft within 5 business days of brief approval
Every piece is reviewed by Archana Kala, our Head of Content.
Example claim review · Your brand
ExampleBeforeOur CBD oil relieves anxiety and helps you sleep.
After25 mg of broad-spectrum CBD per 1 ml serving, third-party tested. Lab report for this batch.
Disease claim removed · COA linked
In short
The short answer
CBD content writing is writing web pages, product descriptions and articles for CBD and hemp brands that rank in search and stay within FDA and FTC rules on health claims. It covers keyword research, the writing itself, claim review and linking each product to its lab report.
Google Ads allows only topical, hemp-derived CBD products with 0.3% THC or less, only in California, Colorado and Puerto Rico, after LegitScript and Google's own CBD certification. Meta allows CBD ads only in the US, with LegitScript certification and Meta's written permission, and never with health claims.
Search runs on pages: product pages, category pages and the articles that answer buyers' questions. Each one has to be worth ranking.
Google's Search Quality Rater Guidelines treat health topics as "Your Money or Your Life" (YMYL) pages, where raters look hard for accuracy and trust. Regulators read the same pages as marketing.
CBD copywriting has to rank, sell and hold up to an FDA or FTC reading at the same time, so every piece is checked against the claim rules before you see it.
What we write
Six kinds of page, all for your own website. Each one starts from a search people make and ends with a claim review.
What's in the product, how strong it is per serving, how it's made and tested, and how to use it. Each description links the current batch's certificate of analysis (COA) and says nothing about what CBD does to the body. Sold in batches of 10 SKUs, or as part of a retainer.
Often the pages that earn the most from search, and the ones most CBD stores leave thin. We write the introduction, buying guidance that helps someone choose between products, short FAQs and the internal links that send readers to your best sellers.
Keyword-led articles that answer the question in the first paragraph, cite their sources and link to the products they mention. Topics come from what your buyers search, such as how CBD is tested, how to read a lab report or what full-spectrum means.
What CBD is, how your products are tested, how to read a COA, and shipping and legality explainers. Legal pages carry the date they were checked, because hemp rules change.
Updating pages that have gone stale, merging thin posts that compete with each other, and removing claims that slipped in years ago. The federal hemp change, scheduled to take effect in late 2026, will put many "Is it legal?" pages out of date. An update to an existing page counts as one piece.
Your founder's story, where your hemp comes from and how you test. These are the pages buyers, and Google's quality raters, read when they decide whether to trust you.
Writing guest articles for other sites is part of CBD backlinks. Town and store pages for shops are part of CBD local SEO. We write the words; template, speed and crawl problems are a job for CBD technical SEO.
Claim review
These are the rules every draft is checked against before it reaches you. Every piece is reviewed by Archana Kala, our Head of Content.
We don't write that CBD treats, cures or prevents any disease. Under FDA rules, that wording makes a product an unapproved drug. The FDA has approved one CBD drug, Epidiolex, and keeps sending warning letters to firms that market CBD with disease claims.
Supplement brands can use "structure/function" wording such as "supports joint health". The FDA has concluded that CBD products are excluded from the dietary supplement definition, so that route isn't open to CBD. We describe the product (what's in it, how it's made, how it's tested and how to use it), not what it does to the body.
The FTC requires competent and reliable scientific evidence for health claims, and in December 2020 it took action against six CBD sellers over disease claims (Operation CBDeceit). If a page says "third-party tested" or "lab-verified potency", we check there's a document behind it.
We don't write reviews or testimonials. The FTC's rule on consumer reviews, in force since October 2024, bans fake reviews and bans presenting a site you control as an independent reviewer. If your blog runs a "best CBD gummies" post that includes your own products, it says so plainly. Independent lists on other sites are a job for cannabis listicles.
No federal rule requires a COA link in web copy. We link the current batch COA from every product page we write anyway, because buyers check, and the FDA's own tests found CBD products whose labels didn't match the lab results. Nothing we write is aimed at people under 21.
Section 781 of Public Law 119-37, scheduled to take effect in late 2026, measures hemp by total THC, including THCA, and caps finished hemp products at 0.4 mg of total THC and similar cannabinoids per container. We flag product pages that could fall outside the new definition. For UK brands we also check that food products are on the FSA's public list and that nothing breaks the ASA's rules on medical claims.
Four examples of wording we change, and what replaces it. Examples, not real clients' pages.
Example rewrites · Your brand
ExamplesBeforeThis balm eases joint pain and inflammation.
After500 mg of CBD in a 2 oz balm, made with menthol. Apply to skin as needed. Lab report for this batch.
Disease claim removed · COA linked
BeforeClinically proven to work in 15 minutes.
AfterEvery batch is tested by an independent lab for potency and contaminants. The results are on the lab report.
Unsupported claim replaced with what was tested
BeforeThe best CBD for dogs with arthritis.
AfterCBD oil for dogs, 5 mg per 1 ml, in a bacon-flavoured base. Ask your vet before giving it to your dog.
Condition removed · vet line added
Before"Cured my insomnia in a week!" (a customer review on the product page)
AfterRemoved. A review that claims a cure counts as your own claim, and we don't write or edit reviews.
Disease claim removed
This is a careful review, not legal advice. We aren't lawyers, so we work alongside your legal adviser and flag anything they should look at.
Free content audit
Send us your website. Within 24 hours you'll get:
The findings are yours whether or not you work with us.
Process
Step 1
We look at what your buyers search, what your competitors rank for and which of your pages already rank, then agree with you which pieces to write first.
Step 2
Each piece gets a one-page brief: the search it targets, what the page must include, what it must not say and where it links. You approve the brief before anyone writes.
Step 3
The first draft arrives within 5 business days of brief approval. We may use AI tools for research and outlines. Every piece is written and edited by a person and checked against the claim rules before you see it.
Step 4
Every piece is reviewed by Archana Kala, our Head of Content. You get the draft with claim changes marked and lab report links checked, and two revision rounds.
Step 5
On retainers we format each piece and upload it to Shopify or WordPress with its internal links. One-off pieces arrive as a document. We keep a list of pages to recheck when rules or rankings change.
Sample brief
Every piece starts with a brief like this one. You see it, change it and approve it before writing starts, so the draft holds no surprises.
Sample brief · Your brand · CBD gummies category page
SampleCBD gummies category page (a rewrite of the current page)
cbd gummies, plus:
Compare and buy
3 product pages and 1 buying guide
About 900 words
Archana Kala, Head of Content
Compare
| Feature | Content writing (this page) | Full SEO plans | CBD backlinks |
|---|---|---|---|
| What it is | Product, category and blog content for your own site, claim-checked | Content, links, technical fixes, an audit and reporting in one retainer | Articles on other sites, each with a link back to yours |
| Content | 4, 8 or 16 pieces a month, or single pieces | Content pages every month as part of the plan | The article that carries each link |
| Links | Internal links between your own pages | Editorial placements every month | One followed link per article, priced by DR tier |
| Price | From $1,800 a month | From $2,500 a month | From $120 a link |
| Best for | Brands that handle the rest of their SEO, or need more pieces than their plan includes | Brands that want one team for all of it | Brands that need authority from other sites |
| Our page | You're here | Full SEO plans | CBD backlinks |
Already on a Starter or Growth plan? Your plan includes content pages each month. If you need more, extra pieces are billed at the rates below.
Pricing
Pay monthly for a set number of pieces, or buy single pieces and product descriptions when you need them. Pay annually on a retainer and save 10%.
A piece is one page or post of up to about 1,500 words, including the brief, keyword research, claim review, COA links and internal links.
$1,800 /mo
$450 a piece
For brands that want one new or refreshed page a week.
$3,400 /mo
$425 a piece
For brands building out category pages and a blog at the same time.
$6,400 /mo
$400 a piece
For larger catalogues, several product lines or a site-wide refresh.
No retainer needed. Full SEO plan clients buy extra pieces at these rates too.
Product descriptions
$900 per batch of 10 SKUs $90 a product
Descriptions for 10 products, each with strength, ingredients, how to use it and a COA link, checked against the claim rules.
Order a batch →One-off piece
$550 per piece
One page or post of up to about 1,500 words, with the same brief, claim review and two revision rounds. Delivered as a document; upload isn't included.
Order a single piece →Prices in US dollars. UK brands are invoiced in pounds at the equivalent rate on the invoice date.
CBD content writing is writing web pages, product descriptions and articles for CBD and hemp brands that rank in search and stay within FDA and FTC rules on health claims. It covers keyword research, the writing, a claim review and a link from each product to its lab report.
Retainers are $1,800 a month for 4 pieces, $3,400 for 8 and $6,400 for 16: $450, $425 and $400 a piece. Pay annually on a retainer and save 10%. Product descriptions are $900 per batch of 10 SKUs, and a single piece without a retainer is $550. That's more per word than general writing marketplaces charge, because every piece includes the brief, keyword research, claim review, COA links and internal links.
No. Saying CBD treats, cures or prevents a condition makes it an unapproved drug claim under FDA rules, and the FTC needs scientific evidence for any health claim. Softer supplement-style wording such as "supports restful sleep" isn't a safe route either, because the FDA has concluded CBD products are excluded from the dietary supplement definition. We write what the product is, how strong it is, how it's tested and how to use it.
Yes, from every product page we write. We link the current batch's certificate of analysis so buyers can check potency and contaminant results. No federal rule requires a COA link in web copy, but buyers look for it, and the FDA's own tests found CBD products whose labels didn't match the lab results.
The first draft arrives within 5 business days of you approving the brief. Every piece includes two revision rounds. On a retainer, we then format the piece and upload it to Shopify or WordPress with its internal links.
Our content team writes every draft. Every piece is reviewed by Archana Kala, our Head of Content, before it reaches you. The review covers the claim rules on this page, the brief and the lab reports the piece links to. Then it's your turn: nothing goes live until you approve it.
Yes, where the product is legal. The same claim rules apply, plus age limits and the rules of each state you sell in. With the federal hemp change scheduled to take effect in late 2026, we check your range against the new definition before we write about it. The free audit shows what we'd write for your range. For vape brands, see vape SEO.
We may use AI tools for research and outlines. Every piece is written and edited by a person and checked against the claim rules before you see it. Google's spam policies treat mass-produced pages that add nothing for readers as spam, whatever tool made them, and an invented health claim is a legal risk however it was written.
Yes. We write every piece to answer its question in the first lines, with facts a reader can check, which is the kind of passage AI answers quote. Tracking where your brand appears in ChatGPT, Perplexity or Google's AI answers is a separate service: see AI search visibility.
Yes. Section 781 of Public Law 119-37 is scheduled to take effect in late 2026 and changes how hemp is measured. Any page that says what's legal, what's in your range or how much THC a product contains may need an update. We list those pages for you, and each update counts as one piece on a retainer.
Our full SEO plans include content pages every month, plus links, technical work and reporting. This service is for brands that only want the writing, or that want more pieces than their plan includes. Starter and Growth clients buy extra pieces at the rates on this page. Compare the full SEO plans.
You do, once it's paid for. You can edit it, republish it or keep using it if you stop working with us.
Book a call
We'll look at your product and category pages together, what to write or fix first, and which plan fits. Pick a time that suits you.
With Khushboo Gairola, Founder
Prefer a written audit first? Get the free content audit
Rather email? sara@cbdseoxperts.com or khushboo@cbdseoxperts.com
