Industries · Card services, clinics, telehealth · US and UK
Medical marijuana SEO for certification clinics, telehealth card services and UK medical cannabis clinics. Google won't run marijuana ads in the US, medical or not, so patients find you through search: state pages, renewal answers, Business Profiles and AI answers. We build those pages without health claims, and keep ad pixels off your booking pages.
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Founder-led · No health claims · No ad pixels on booking pages
Sample clinic site check · Your service
Sample dataIn short
Why SEO
Medical marijuana SEO is the work that gets certification clinics, telehealth card services and UK medical cannabis clinics found in Google and named in AI answers when patients look for an evaluation, a renewal or a clinic. We measure it in booked appointments, not visits.
Google doesn't allow marijuana ads in the US, medical or not, and Meta doesn't allow ads for THC products. Most card services can't build on paid search, so organic search carries the load.
Patients ask how to get a card in their state, what it costs and when to renew. The pages that rank answer those questions for one state at a time.
State and county program pages rank for card searches, and dispensary chains publish their own guides to getting a card. Your page has to explain the steps more clearly than either, without promising what you can't.
Google lists businesses that meet customers in person during their stated hours. A clinic with real offices can have a profile for each one. A telehealth-only service can't, so its local visibility comes from state pages, reviews on other sites and links.
When patients ask ChatGPT, Perplexity or Google's AI Overviews how to get a medical card, the answer can name a few services instead of listing ten pages. Which names make the list changes often.
Is yours on it? AI answers draw on pages that explain your process clearly, and on sites that mention you. Both are work we can do for you, and we track the answers every month.
We're a CBD SEO agency, and medical cannabis businesses hit the same walls our other clients do: closed ad platforms, few publishers willing to link, and Google's higher bar for health topics. The link and content methods carry over; the rules chapter below covers what's different for clinics.
Search demand
Patients search in plain words: "medical card" in the US, "medical cannabis" in the UK. These are measured Google searches in both markets.
| Search | Monthly searches | Market |
|---|---|---|
| how to get a medical card | 1,900 | US |
| online medical card | 590 | US |
| is medical cannabis legal uk | 880 | UK |
| medical cannabis prescription | 590 | UK |
| best medical cannabis uk | 590 | UK |
| cheapest medical cannabis clinic uk | 480 | UK |
| how much is medical cannabis uk | 170 | UK |
| uk medical cannabis clinics | 110 | UK |
Monthly searches. Source: DataForSEO.
Google withholds search figures for most US searches containing "marijuana", so US demand is shown with the generic wording patients also use.
Card searches are local by nature. Patients add their state, ask what it costs there and when the card runs out. One clear page per state program, linked to the state's own page, does more than dozens of thin copies.
Searches for a service like ours barely register in keyword tools either. So we judge the work by the appointments your pages book.
Who it's for
Clinics that see patients in person for evaluations and renewals, in one office or several.
Services that evaluate patients by video in one or more states, where the state allows it.
Private clinics that assess and prescribe, and have to promote the service without promoting the medicine.
If you sell the product, this page isn't for you. Dispensaries are covered on Dispensary SEO, and suppliers and software companies on Cannabis B2B SEO. We don't work with licensed producers or prescription medicine brands.
What we fix
These are the ten areas we work on. Your audit decides which come first.
One page for each state program you serve: who qualifies, the steps, the state's fees, how renewal works, and the conditions your state lists, linked to the state's own page. Each one is written for its state, not copied with the name swapped.
Patients search for what a card costs and when it runs out. We put your price, the state fee and the renewal steps on the page, and write reminder content that brings patients back when it's time to renew.
Pages that show your clinicians' real credentials, where your state allows it. In Pennsylvania a doctor may not advertise as one who can certify, so there the pages lead with the service.
A page and a Business Profile for each real office, staffed during its listed hours, with clinic schema that matches the page. No virtual offices or addresses set up just to get a listing.
A review request flow that follows Google's and the FTC's rules: no fake reviews, no incentives, no filtering out unhappy patients. Replies never confirm that someone is a patient.
No ad pixels on booking, eligibility or intake pages. We count bookings from organic search without sending health details to ad platforms, and set up consent where it's needed.
No efficacy or condition-outcome claims on any page. Archana Kala, our Head of Content, holds a Diploma in Pharmacy and checks every page we write for health claims. It's an editorial check, not medical review: your medical director approves clinical content.
Condition and eligibility pages that promote the service, not the medicine: no product names, strains or prescription offers. Prices in pounds.
Links from health and local news sites, with every domain shared before the link goes live. For more, see editorial link building, digital PR and our local SEO service.
When a patient asks ChatGPT search, Perplexity or Google's AI Overviews how to get a card, the answer can name a few services. We check what they say about you every month and work on the pages and mentions they draw from. For more, see AI search visibility.
The rules
These rules decide which channels you can use and what your pages can say. We plan around them from the first week.
Google's Dangerous products or services policy doesn't allow marijuana ads in the US, medical or not. Meta's advertising standards don't allow ads for THC products. Marijuana sold under a state medical license is now in Schedule III federally; that hasn't changed either policy.
Google's eligibility guidelines require in-person contact with customers during stated hours, and online-only businesses aren't eligible. Clinics with offices qualify, one profile per office. Telehealth-only services don't.
Some states limit how certifying doctors can advertise. In Pennsylvania, a practitioner may not advertise their services as a practitioner who can certify a patient to receive medical marijuana (28 Pa. Code § 1181a.31(c)). So we build pages around your service, not your doctors' certification status.
UK law doesn't allow advertising a prescription-only medicine to the public (Human Medicines Regulations 2012, regulation 284), and cannabis-based medicines are prescription-only. Clinics can promote the service, not the medicine: no product names, strains or "prescription cannabis" offers in public pages or ads.
We aren't lawyers. Your counsel and medical director decide what your pages may say; we make sure patients find the pages that say it.
Monthly report
Sample data. Not a real client. Bookings, rankings and AI answers in one report.
Sample report · Your service · Month 3
Sample data| Measure | Month 1 | Month 3 |
|---|---|---|
| Evaluation bookings from organic search | 18 | 41 |
| Renewal bookings from organic search | 6 | 15 |
| State pages in Google's top 10 | 3 of 14 | 9 of 14 |
| Searches stuck in positions 11–30 | 31 | 17 |
| State pages with price and renewal answers | 0 of 14 | 14 of 14 |
| Ad pixels on booking and intake pages | 3 | 0 |
| Offices with a verified Business Profile | 2 of 5 | 5 of 5 |
| Editorial links placed | 0 | 8 |
| AI answers naming your service (5 checked) | 0 | 1 |
Our rules
Some tactics bring quick traffic and then a penalty, a complaint or a privacy problem. We don't use them:
Compare
Three ways to get your state pages ranking, and what each one usually means for a clinic or card service.
| What you get | Doing it yourself | A general healthcare agency | CBDSEOXperts |
|---|---|---|---|
| Keyword research | "Marijuana" terms with no data | Generic "doctor near me" terms | State, cost and renewal searches, US and UK |
| State pages | One page, or copies with the name swapped | One template for every state | One page per state program, written for it |
| Tracking | Whatever your booking tool adds | Set up for ad retargeting | No ad pixels on booking or intake pages |
| Claims | Copied from other sites | Healthcare copy, not cannabis rules | Checked for health claims before it goes live |
| Business Profiles | One for every address | One for every location | Real offices only |
| Ads | Rejected | Ad "workarounds" | None, and we say why |
| AI answers | Not checked | Not covered | Checked every month |
| Contract | None | Often 6 to 12 months | Telehealth month-to-month; offices month-to-month after 90 days |
Ask any agency these, including us:
The right answer keeps them off booking and intake pages.
Listen for: never confirm that someone is a patient.
They should know at least one, and check yours.
The right answer is no.
Get the answer in writing.
Pricing
Prices are per month, in US dollars. Pay annually and save 10%. No setup fee. Office plans start with a 90-day first term; the telehealth plan is month-to-month from the start.
We don't guarantee rankings or patients. Nobody controls Google or the AI answers built on it.
Here's what we put in writing instead:
For telehealth services that evaluate patients in one or more states.
From $2,500 a month
From $2,250 a month paid annually (save 10%)
For a certification clinic with one office.
$1,800 a month
$1,620 a month paid annually (save 10%)
For clinic groups with offices in one state or several.
2 to 10 offices
$1,400 per office a month
$1,260 per office a month paid annually (save 10%)
11 or more offices
From $1,100 per office a month
From $990 per office a month paid annually (save 10%)
Example: 3 offices on the multi-office plan $4,200 a month $3,780 a month paid annually
Telehealth services pay one monthly price; the control is for clinics with offices. Prices for 11 or more offices are a starting point; we confirm them after the audit.
Prices in US dollars. UK clinics are invoiced in pounds at the equivalent rate on the invoice date.
Free medical marijuana SEO audit
Send us your website. Within 24 hours you'll get:
The findings are yours whether or not you work with us.
Medical marijuana SEO is the work that gets certification clinics, telehealth card services and UK medical cannabis clinics found in Google and named in AI answers when patients look for an evaluation, a renewal or a clinic. We measure it in booked appointments, not visits.
A clinic with one office is $1,800 a month. Clinics with 2 to 10 offices pay $1,400 per office a month, and from $1,100 per office for 11 or more. Telehealth card services start at $2,500 a month. No setup fee, and 10% off for annual payment. UK clinics are invoiced in pounds.
Yes, both, and with services that run offices and telehealth together. Telehealth services get a page for every state program they serve; clinics with offices also get an office page and a Business Profile for each office.
No. Google's rules require in-person contact with customers during stated hours, and online-only businesses aren't eligible. A telehealth-only service builds local visibility through state pages, reviews on other sites and links instead.
Google doesn't allow marijuana ads in the US, medical or not, and Meta doesn't allow ads for THC products. We don't sell ad workarounds. Organic search doesn't need an ad account, so the pages you build keep bringing in patients whatever happens to your ads.
No. We keep ad pixels off booking, eligibility and intake pages, and count bookings from organic search without sending health details to ad platforms. Whether HIPAA covers your business is a question for your counsel. Either way, the FTC has taken action against health companies that sent health data to ad platforms.
Yes. UK clinics can promote their service but not the medicine, so we write condition and eligibility pages with no product names, strains or prescription offers. Prices are in US dollars, and UK clinics are invoiced in pounds at the equivalent rate on the invoice date.
We list the conditions your state lists, link the state's own list, and stop there. We don't write about what cannabis treats or how well it works. Your medical director approves anything clinical.
No. Nobody controls Google or the AI answers built on it. We commit in writing to the work we control: no ad pixels added to booking or intake pages, every page checked for health claims before it goes live, every link domain shared before it goes live, and evaluation bookings tracked from month 1.
Office plans start with 90 days, then run month-to-month with 30 days' notice. The telehealth plan is month-to-month from the start, with 30 days' notice. If you leave, we hand over every asset.
Book a call
We'll look at the state pages and profiles patients find you through, show you where bookings leak, and tell you which plan fits. Pick a time that suits you.
With Khushboo Gairola, Founder
Prefer a written audit first? Get the free medical marijuana SEO audit
Rather email? sara@cbdseoxperts.com or khushboo@cbdseoxperts.com
