Industries · Packaging, equipment, labs, software · US and UK
Cannabis B2B SEO for packaging, equipment, lab and software companies in the US and UK. Your buyers search for the product, like "mylar bags" or "cannabis testing lab near me". We put your catalogue, quote pages and spec sheets in front of them, and in the AI answers they read.
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Founder-led · Month-to-month, 30 days' notice · We report quote requests, not just traffic
Sample B2B site check · Your company
Sample dataIn short
Why suppliers
Cannabis B2B SEO is the work that gets companies selling to cannabis and hemp businesses found in Google and named in AI answers when operators look for packaging, equipment, lab testing, software or a manufacturer. We measure it in quote requests and repeat orders, not visits.
Dispensary buyers, growers and brand managers don't type "cannabis B2B". They type "mylar bags", "trim machine" or "cannabis testing lab near me". Your category and product pages have to answer those searches.
On searches like "custom mylar bags", general custom-packaging printers rank above cannabis specialists. They tend to have the better category pages, product feeds and structured data, and those can be fixed.
Ad platforms restrict cannabis, and suppliers' accounts often get flagged even though they don't sell the plant. Search doesn't need an ad account.
Your customers order by the case and come back to reorder, so each buyer a ranking page brings in is worth far more than a one-off retail sale.
Ask ChatGPT, Perplexity or Google's AI Overview for a packaging supplier, a testing lab or a dispensary POS, and you get a few names instead of a page of ten. Which names make the list changes often.
Is yours on it? AI answers draw on pages that say clearly what you make and who you sell to, and on sites that other sites mention. Both are work we can do for you, and we track the answers every month.
We're a CBD SEO agency, and the companies that supply our clients hit the same walls: restricted ads, few publishers willing to link, and buyers who research for weeks before they call. The link and content methods carry over, and the proof chapter shows where they've worked.
Search demand
Your buyers search for the product, not for a supplier category. These are the biggest buyer searches in the US for the things our clients sell.
| Search | US monthly searches | Segment |
|---|---|---|
| mylar bags | 27,100 | Packaging |
| smell proof bags | 12,100 | Packaging |
| custom mylar bags | 3,600 | Packaging |
| pre roll machine | 1,600 | Equipment |
| pre roll tubes | 1,000 | Packaging |
| cannabis testing lab | 590 | Testing labs |
| trim machine | 590 | Equipment |
| wholesale mylar bags | 480 | Packaging |
| cannabis testing lab near me | 210 | Testing labs |
| dispensary pos | 170 | Software |
Monthly searches. Source: DataForSEO.
US figures only. UK searches for the same products are far smaller and patchy, so we don't show a UK table.
Searches worded with "cannabis", like "cannabis packaging" or "cannabis software", barely register in keyword tools. Buyers type the plain product name, and that's the wording your category pages need to rank for.
The same goes for searches for a service like ours: hardly anyone types them. So we judge the work by the quote requests your pages bring in.
Who it's for
Bags, jars, tubes, labels, displays and dispensary supplies, sold by the case to brands and stores.
Pre-roll machines, trimmers, extraction systems and commercial grow lights, sold to growers and processors.
Labs that test for brands, growers and processors, and need to show up in local searches as well as national ones.
Point-of-sale, inventory, seed-to-sale and manufacturing software for licensed operators.
Co-packers and private-label makers selling finished products to brands, where every lead is a quote or a minimum-order question.
Law firms, insurers, consultants and security companies whose clients are cannabis businesses.
If you sell cannabinoids by the pound or the case, this page isn't for you. Dispensaries have their own page, Dispensary SEO. Hemp farms, processors and bulk sellers are covered on Hemp SEO. For anything else, ask us.
What we fix
These are the ten areas we work on. Your audit decides which come first.
Sizes, colours, finishes and pack counts can turn one product into hundreds of near-identical URLs. We decide which variants get their own page and which share one, then set canonicals and filters so Google indexes the pages buyers search for.
Searches like "custom mylar bags" show a Google Shopping block above the results. Where Google accepts your products, a clean Merchant Center feed with sizes and prices that match the page gets them into it.
Buyers check dimensions, materials, minimum order quantities and lead times before they ask for a quote. We move that detail out of locked PDFs and onto pages that rank and answer the question.
A lab's sample reports, turnaround times and the tests it offers belong on their own pages. Operators compare labs on exactly those details.
Fewer clicks from a category page to the quote form, forms that work on a phone, and every call and form tracked in GA4. You see leads, not just traffic.
Guides that answer the comparisons operators search for, like which bag thickness or which trimmer suits their volume, linking to the products that fit.
Converters, calculators and sizing charts rank for searches of their own, and other sites link to them.
Separate pages where your products, prices or delivery differ, with prices in the right currency. We aren't lawyers. Your compliance team decides what your packaging, labels and lab reports must say; we make sure buyers find the pages that say it.
Editorial links from publishers your buyers read, with every domain shared before the link goes live. Labs also get their Google Business Profile and local pages fixed for "near me" searches. For more, see editorial link building, digital PR and our local SEO service.
When an operator asks ChatGPT search, Perplexity or Google's AI Overviews for a supplier, the answer names a few companies. We check what they say about you every month and work on the pages and mentions they draw from. For more, see AI search visibility.
Proof
Here's who we work with, and what the same methods have done for other brands.
PackTHC, a cannabis packaging company, is a client.
150 links over 9 months. Read the GoldenMonk case study
450 links over 13 months. Read the BudPop case study
120 links over 12 months. Read the Hypno Seeds case study
All three were link-building engagements for consumer brands, not B2B suppliers. The link work is the same; a B2B program adds the catalogue, spec-sheet and quote-form work above.
Process
Catalogue structure, variant URLs, spec sheets, quote forms, links, and what AI answers say about you. You get the findings and a 90-day plan.
Variant URLs, canonicals, the product feed, structured data and the path to the quote form.
Category pages, spec sheets and buyer guides for your biggest buyer searches first.
Editorial links to category and product pages, and monthly AI answer checks.
Quote requests, rankings and AI answers. Weekly founder calls on Growth.
What we need from you: access to your site, analytics and quote inbox, your product list with specifications, and someone who can confirm what you sell and where.
Monthly report
Sample data. Not a real client. Quote requests, rankings and AI answers in one report.
Sample report · Your company · Month 3
Sample data| Measure | Month 1 | Month 3 |
|---|---|---|
| Quote requests from organic search | 9 | 22 |
| Sample requests from organic search | 4 | 11 |
| Buyer searches in Google's top 10 | 14 | 37 |
| Buyer searches stuck in positions 11–30 | 28 | 16 |
| Near-duplicate variant URLs | 610 | 45 |
| Spec sheets Google has indexed | 0 of 64 | 52 of 64 |
| Organic visits to category and product pages | 2,140 | 3,560 |
| Editorial links placed | 0 | 12 |
| AI answers naming your company (5 checked) | 0 | 1 |
Our rules
Some tactics bring quick traffic and then a penalty, or a problem with your buyers. We don't use them:
Compare
Three ways to get your product pages ranking, and what each one usually means for a supplier.
| What you get | Doing it yourself | A general B2B agency | CBDSEOXperts |
|---|---|---|---|
| Keyword research | "Cannabis" keywords nobody searches | Generic B2B keywords | Product searches by segment, from real search data |
| Size and colour variants | A page for every variant | Fixed if someone spots it | Mapped in the audit and fixed first |
| Spec sheets | Locked in PDFs | Left as PDFs | Pages buyers and Google can read |
| Links | Directories and link swaps | Sites that turn down cannabis | Publishers that accept cannabis suppliers, shared before they go live |
| Ads | Accounts get flagged | Ad "workarounds" | None, and we say why |
| AI answers | Not checked | Not covered | Checked every month |
| Reporting | Traffic, if anything | Traffic and rankings | Quote requests, rankings and AI answers |
| Contract | None | Often 6 to 12 months | Month-to-month, 30 days' notice |
Ask any agency these, including us:
Ask to see a sample report.
Listen for canonicals and consolidation.
Ask to see domains before you pay.
The right answer is no. That's your compliance team's job.
Get the answer in writing.
Pricing
The same packages and prices as our core SEO program, with the catalogue and lead-tracking work built in. Prices in US dollars, per month. Pay annually and save 10%. No long-term contract.
We don't guarantee rankings or leads. Nobody controls Google or the AI answers built on it.
Here's what we put in writing instead:
For suppliers ready to lay clean foundations.
$2,500 a month
$2,250 a month paid annually (save 10%)
Most popular
For suppliers scaling toward category leadership.
$5,800 a month
$5,220 a month paid annually (save 10%)
For agencies serving cannabis B2B clients under their own brand.
Custom
Prices in US dollars. UK companies are invoiced in pounds at the equivalent rate on the invoice date.
Free cannabis B2B SEO audit
Send us your website. Within 24 hours you'll get:
The findings are yours whether or not you work with us.
Cannabis B2B SEO is the work that gets companies selling to cannabis and hemp businesses found in Google and named in AI answers when operators look for packaging, equipment, lab testing, software or a manufacturer. We measure it in quote requests and repeat orders, not visits.
Starter is $2,500 a month and Growth is $5,800 a month, the same as our core SEO packages, with the catalogue and lead-tracking work included. White-label is custom. Pay annually and save 10%. UK companies are invoiced in pounds.
Yes, all three, and with software companies, contract and private-label manufacturers and service firms that sell to cannabis businesses. If you sell cannabinoids by the pound or the case, this page isn't the right fit.
Ad platforms restrict cannabis, and suppliers' accounts often get flagged even though they don't sell the plant. Organic search doesn't need an ad account, so the pages you build keep bringing in buyers whatever happens to your ads.
Fixes to variant URLs and the path to the quote form usually show in the first 4 weeks. Rewritten category and product pages start to move for long-tail buyer searches in weeks 6 to 10, and competitive product searches in months 4 to 6. Quote requests follow the rankings, and longer buying cycles add time.
Nobody can promise that. We check what ChatGPT search, Perplexity and Google's AI Overviews say about suppliers like you every month, and work on what they draw from: clear product and company pages, and mentions on sites they trust. The names in those answers change often, and we work to make yours one of them more of the time.
Yes. We work with companies selling in the US, the UK or both. Prices are in US dollars, and UK companies are invoiced in pounds at the equivalent rate on the invoice date. UK searches for most of these products are much smaller than US ones, so we plan UK work around the searches that exist.
Yes. We write category pages, product descriptions, spec-sheet pages and buyer guides from your specifications. We don't write compliance or health claims: what your packaging, labels and lab reports must say is your compliance team's call.
No. Nobody controls Google or the AI answers built on it. We commit in writing to the work we control: every link domain shared before it goes live, quote and sample requests tracked from month 1, a variant and spec-sheet plan agreed before any URL changes, and a free rewrite of any page of ours that gets flagged.
No. It's month-to-month with 30 days' notice, and if you leave we hand over every asset. We need access to your site and analytics, and your product list with specifications.
Book a call
We'll look at the category and product pages buyers find you through, show you where quote requests leak, and tell you which package fits. Pick a time that suits you.
With Khushboo Gairola, Founder
Prefer a written audit first? Get the free cannabis B2B SEO audit
Rather email? sara@cbdseoxperts.com or khushboo@cbdseoxperts.com
